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Netflix: The Philippine Association of Cupids

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It’s the first Valentine’s season since the lockdown and the Cupids are stressed out in this Netflix spot created via GIGIL Philippines. Getting people to find love during the lockdown hasn’t been easy. According to their data, “A​ lot of couples broke up. Single people found it hard to mingle.” So, inspired by Lara Jean of “To All the Boys: Always and Forever,” Netflix and GIGIL bring Filipinos a never-before-heard request from the Philippine Association ng mga Kupido, or PAK: Remember how to flirt. Watch the organization of Cupids brainstorm ideas, since love hasn’t quite been in the air in 2021. See their discussion go, from breaking up statistics, to pulling out a Gatling bow and arrow. The film features comedians from Comedy Manila, with Red Ollero as the head Cupid. His winged crewmembers are James Caraan, GB Labrador, Yuki Horikoshi, Aldo Cuervo, Alexio Tabafunda, and Roger Naldo, with a special appearance by Philippine TikTok sensation, Pipay Kipay. In less than 24 hours without being boosted, the video scored over 1.3 million views, 91,000 reactions, and 5,000 comments. As of writing, the film has been shared more than 26,000 times.
Credits Other credits

Agency

Account Manager - Zsa Sunga

Account Manager - Kimberly Gow

Account Director - Jim Jimenez

Managing Partner - Jake Yrastorza

Senior Art Director - JR Bumanglag Indierectory

Art Director - Pau de Mesa Indierectory

Copywriter - Abby Ramos

Junior Copywriter - Daryl Camit

Art Director - JC Aujero

Art Director - Maggie Querido

Art Director - Cath Dizon

Production

Line Producer - Mara Bernaldo

Music - Arnold Bueno of Hit Productions

Sound Engineer - Vener Ariston

Instadangwa Web Developer - Vince Hermosura of Barkero Developers

Client

Country Marketing Manager, Philippines | Netflix APAC - Stef Pajarito

Marketing Creative Producer - SEA - Daphne Ng

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