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Netflix: Handpainted Billboards - Case Board
Back in the 1980s, hand-painted movie billboards were plastered all over Manila, and cinemas all over the Philippines to promote local films. Nowadays, with the advent of digital technology, the art form is dying, and almost none remain. Fast-forward to 2024, Netflix Philippines acquired 6 Filipino films after their theatrical release. To announce the arrival of the titles on the platform, GIGIL Philippines and Netflix tapped into Filipino pop culture and revived the classic art of promoting films—the hand-painted billboards. Netflix redesigned the movie posters to mirror the painstaking craft of hand-painting film posters back in the day. Colors, brush strokes, shadow placement, and typefaces were mimicked so the Filipino movie billboard can be given new life. To push the nostalgia, the billboards were placed on a spot where painted movie billboards used to be mounted. All the films made it to Netflix's Top 10.
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