KFC: Chicken Milk

When KFC launches a new product the world pays attention. But Hot & Spicy isn’t a new product. It comes and goes each year.So to create excitement this year KFC tried something a little different. Instead of simply announcing Hot & Spicy was returning, we leaked a mysterious post featuring a KFC branded bottle of milk and let the Internet speculate on what it could mean.Then, with intrigue at its peak, we pulled the rug revealing it was for the return of Hot & Spicy.

NZ's 2nd most successful branded post of 2020.