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Top 6: February 24th 2021
Interactive

Tencent: Show My Work

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Top 6: February 24th 2021
Tencent launched VooV Meeting during Covid-19 when most people worked remotely from home. As a new comer to the video conferencing market, VooV Meeting decided to target mobile users instead of PCs where Zoom dominated. By leveraging WeChat, a social platform with over one billion users, VooV Meeting made a strong start through a game called Show My Work. With a tight budget of only $40,000, the game took just 7 days from production to launch. Over a million users joined in a day, with 41% share rate at peak, boosting the app’s daily active users to over 10 million in two months.
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General Manager: Vincent Li

Interactive Art Director: DONG XIE

Planner: Rachel Liu

Copy Writer:Akae Wang

Copy Writer:Rachel Liu

Art Director: Sonja Xu

Production Manager: Leou Shi

Production Manager: Jinliang Zhang

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