Google / THE ICONIC: Runner

One of Australia and New Zealand’s leading online fashion, sports and lifestyle retailer, THE ICONIC, has launched a new campaign in collaboration with Google, The Glue Society and Revolver Sydney. This creative campaign marks the early adoption of a YouTube ad extension that enables viewers to directly shop key new looks from THE ICONIC SPORT by interacting with the ad. Created specifically for YouTube, the Hit The Blue Button campaign combines several unique Google products, including TrueView for Action, to allow viewers to instantly purchase featured outfits by simply clicking the ‘blue button’. Showcasing key sport ranges available on THE ICONIC, the four ad variations feature a weightlifter, runner, yogi and swimmer. Aimed at building suspense and driving engagement, each video spotlights the various athletes performing their sport of choice under duress, encouraging the viewer to click and shop the outfit to instantly relieve them from the strain of their activity. The Hit The Blue Button campaign is now live on Youtube.