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Lidl / Ladies' Gaelic Football Association (LGFA): Level The Playing Field
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A powerful new campaign by BBDO Dublin - https://bbdo.ie - on behalf of retailer Lidl Ireland, went live this week to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ is a campaign that acknowledges the generations of players who have battled for equality and is a rallying cry for all present and future players. With the aim of highlighting the fact that the battle to level the playing field in sport is an ongoing one. Lidl Ireland have been serious supporters of the LGFA since 2015 and during that time, the profile of both the sport and the players has risen to previously unseen levels. But the women of the LGFA are still up against uneven odds with comparatively fewer resources, less coverage and less recognition of their achievements.
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