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Lidl: Lidl’s Low-Priced Groceries… Too Good To Be True?
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Lidl US, recognised recently by the National Retail Federation as the fastest growing retailer in the US, has launched three new advertising spots this week that playfully call attention to the brand’s strikingly affordable prices. The new spots, titled 'suspiciously low-priced groceries', are an ode to a new brand with a bold value proposition, humorously acknowledging the natural human tendency to question anything one has not experienced before. The ads are designed to show customers that while Lidl prices are ‘suspiciously low,’ Lidl does not compromise on its high quality standards. The brand worked with VMLY&R to launch the series with fun characters who don’t shy away from sharing their suspicions about Lidl’s high quality and low prices. All while being debunked by the facts. The spots are filled with honesty, frankness and humour, speaking to the everyday Lidl customers.
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