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Lidl US, recognised recently by the National Retail Federation as the fastest growing retailer in the US, has launched three new advertising spots this week that playfully call … read moreattention to the brand’s strikingly affordable prices. The new spots, titled 'suspiciously low-priced groceries', are an ode to a new brand with a bold value proposition, humorously acknowledging the natural human tendency to question anything one has not experienced before. The ads are designed to show customers that while Lidl prices are ‘suspiciously low,’ Lidl does not compromise on its high quality standards. The brand worked with VMLY&R to launch the series with fun characters who don’t shy away from sharing their suspicions about Lidl’s high quality and low prices. All while being debunked by the facts. The spots are filled with honesty, frankness and humour, speaking to the everyday Lidl customers.
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Group Director Client Engagement: Justin Shaw, VMLY&R
Supervisor Client Engagement: Matt Ornduff, VMLY&R
Head of Production: Tyler Smith, VMLY&R
Executive Music Producer: Theresa Nortartomaso, VMLY&R
Senior Broadcast Producer: Rob Loud, VMLY&R
Business Affairs Manager: Lindsay Nettles, VMLY&R
Senior Talent Manager: Michelle Sanchez, VMLY&R
Editorial
Editorial: Arcade
Editor: Sean Lagrange
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
Post, VFX and Finish: 19 Below
Senior Post Producer: Shawn Ketchem
Music and Sound
Music: Massive Music
Senior Creative Director: Elijah B Torn
Managing Partner: Keith Haluska
Head of Production: Molly Young
Client: Lidl
Senior Director | Purchasing: Matthias Kympers, Lidl
Director of Marketing: Stephanie Stanton, Lidl
Senior Marketing Manager: Tracy Scott, Lidl
District Manager: Richard Mcleod, Lidl
Regional Marketing Manager: Arlene Shaffer, Lidl
Marketing Specialist: Yosselyn Martinez, Lidl
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