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Unilever’s flagship food brand, Knorr, today launches a global consumer movement, Eat for Good, encouraging everyone to change the world by changing what’s on their plates. An IPG open architecture team of MullenLowe Group agencies including end-to-end purpose specialists, MullenLowe salt, Golin, R/GA and ITB worked with Unilever to bring Knorr's brand purpose to life and articulate it across an integrated, multi-channel approach. The campaign targets 'Eativists' ordinary people who believe food can be a force for good, and consciously choose and help others to eat food that’s good for them and the planet and asks everyone around the world to bring excitement to their plates by swapping at least one ingredient for a tasty, nutritious food that’s better for the planet,
Other credits
Knorr Global Business Lead: Alan Bell
Agency: MullenLowe London
Global Creative Director: Alex Okada
Senior Creative Lead: Gavin Nastili, Tarik Bedevi
Global Account Director: Marina Damato
Global Account Director: Louis Haskell
Global Account Manager: Rebecca Zijderveld
Global Account Executive: Lilly Andrews
Global Strategy Director: Rebecca Morgan
Global Strategist: Becky Geiringer
Project Manager: Elise Kemp
Designer: Dan MacDonald, Elisabeth Bolzon
Executive Producer: Nicholas Kurs
Service Company, South Africa: Giant Films
Editing house: Ark Studios
Editor: Julian Eguiguren
Post- Production company: Coffee & TV
Producer: Gus Quirk
Colourist: Simona Cristea
2D Lead: Dan Lorenzini
Online: Ben Stonehouse
Animation: Mark Fowler
Sound design company: Jungle
Lead sound: Ben Leeves
Music company: BIG SYNC
Music artist: Fly X Night- Track 1 & Herman Kelly & Life- Track 2
Song: Track 1
Writers: Track 1
Version: Track 1
Publisher: Track 1
Label: Track 1
Agency: R/GA
SVP, ECD: Nicholas Pringle
Creative Director/Illustrator: Igor Pancaldi
Senior Experience Designer: Gianpaolo Tucci
Senior Copywriter: James Greening
Senior Visual Designer: Christopher Hay
Senior Visual Designer: Cagri Yurtbasi
Senior Visual Designer: Camille Magnan
Senior Art Director: Nick Bygraves
Group Account Director: Pascal Meline
Group Account Director: Leanne Privey
Executive Producer: Heather Hardy
Executive Producer: Claire Badhams
Producer: Aisling Cronin
Technology Director: Lachlan McDonald
Creative Technologist: Max Wilke
Senior Strategist: Megan Jones
Strategy Director: Rachael Stets
Strategist: Joel Goodhall
Agency: MullenLowe South Africa
Creative Director: Kirk Gainsford
Creative: Jeanine Gomes
Production Manager: Roger Flack
Agency: McCann 1886 South Africa
Business Unit Director: Paola Masullo
Agency: MullenLowe Singapore
Creative Director: Mark Ibaviosa
Creatives: Ken Kaneko, Dave Thackray
Senior Account Director: Anne Albano
Agency: MullenLowe Alfred International
Account Director: Irene Spronk
Producer: Feline Plat
Agency: MullenLowe Brasil
Creative Director: Andre Havt
Creatives: Daniel Scheiner, Fernando Christo, Guilherme Dias
Artbuyer: Guto Lins, Rodolpho Donato
Photographer: Maltchique
Photographer Assistant: Magu Marioto, Gustavo Uehara, Sidnei Brito, Marcelo Cuccati
Executive Producer: Adriana Omodei
Production Director: Aline Rizzotto
Food Styling: Ana Requião
Costume: Yumi Kurita
Hair & Makeup: Moisés Costa
Casting: Camila Justino
Post-production: Silvia Milani
Retouch: Alt Retouch
Agency: MullenLowe salt
Founding Partner: Richard Cox
Group Chief Strategy Officer: Marianne Blamire
Director: Taryn Malakou
Account Director: Sarah-Jane Stenson
Senior Account Manager: Kiran Samra
Account Assistant: Pollyanna Bagshaw
Agency: MullenLowe Profero
Group Account Director: Lucy Hollingsworth
Account Director: Matthew Ingrouille, Ben Selby
Senior Project Manager: Gwen Penverne
Designer: Emily Regan, James Ring, Marlando Reece
Agency: Golin
UK Group Chief Strategy Officer: Kat Arnull
Executive Creative Director: Alex Wood
Executive Director: Alex Michael
EVP Director, Client Relationship Lead: Gemma Chaldecott
VP Director: Nadiya Fyle
Agency: ITB
Influencer Strategy, Procurement & Management
Client Services Director: Sarah Erickson
Business Development Director: Crystal Malachias
Senior Brand Strategist: Charlotte Jade Hoare
Senior Account Director: Jan Taubert
Account Director: Aaron King
Account Executive: Libby Lawton
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