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A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowl—Filipinos’ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor.
Credits
Other credits
Art Intern: Kirstenn Ventura
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Group Account Director: Bev Lubid
Account Director: Yosh Kikkawa
Associate Account Director: Adel Clemente
Account Supervisor: Sean Cu
Account Manager: Bea De Vera
Account Manager: Robert Pabiling
Media Director: Margie Husmalaga
Lead Buyer: Patricia Sy
Media Associate: Janna Tan
CLIENTS - KNORR
Unilever Foods Lead: Marinelle Villanueva
Knorr Brand Manager: Hanna Laurel-Villaroman
Knorr Assistant Brand Manager: Hannah Banocnoc
PRODUCTION - NCP EVENTS MANAGEMENT, INC.
Executive Producer: Nathaniel Castro
Project Manager: Bernard Ferrer
Assistant Project Manager: Hazelle Monteverde, Joyce Castro, Vince Barnachea
Production Design Head: Butch Garcia
Fabrication/Master Setman: Randy Mendoza
Lights and Sound: Roland Paulo Torres
Setmen:
Jessie Garcia
Mikki Castro
Charlie Estadilla
Charles Estadilla
Jpee Bulan
Dindo Capillan
Ronie Tribucias
Opero Legaspe
Leonilo Andeza
Reylan Tribucias
Becar Lambojo
Janno Gunzales
Danny Gunzale
Randy Mendoza
Sahra Ladra
Augusto Balagtas
Roldan Clariza
Angelus Cailao
Nelson Gonzales
Jayson Hinampas
Aries Aragones
Nico Gabin
Randie Reyes
Samuel Ladra
Mark Anthony Cailao
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