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Outdoor
Grab: I've Arrived
Grab, the #1 transportation and food delivery app in the Philippines, has pertnered with Gigil Philippines to let its customers know that their service isn’t just transactional, it makes them a part of a community that uplifts each other. So Grab took inspiration from their drivers’ and delivery riders’ iconic message, ‘Dito na po’ or ‘I’ve arrived,’ which they send to customers whenever they’ve reached the place where they stay, or their pickup point. On a billboard, they simulated the app’s messaging interface to show another meaning of the expression ‘I’ve arrived’ – that because of customers’ patronage, via booking, rating or tips, he was able to finish school and achieve success. All this is made possible by Grab, where drivers help commuters reach their destination, and where commuters help drivers reach theirs, too.
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