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State Street Global Advisors: Get Up
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Sugar Ray Leonard Celebrates the Resilience of MidCap Businesses with State Street Global Advisors in "Get Up". Life's been throwing haymakers of late. Businesses have been knocked down, but some, like champion boxers, have shown they have it in them to get back on their feet and getback in the fight. These are the MidCaps. A select group of mid-sized businesses that not only comprise MDY, our client's MidCap fund, but also form the commercial backbone of the country. The latest campaign from McCann New York for State Street Global Advisors campaign captures their spirit of resilience by depicting the knockdown and recovery of one boxing’s greatest middleweights – Sugar Ray Leonard – while interspersing it with some iconic embodiments of MidCap businesses – a pilot, a chef, a medical researcher, a corporate leader and a steel welder. In a stunning sequence of slow motion, each individual forms part of Sugar Ray’s fall and recovery, as we hear the champion himself ask us if we have what it takes to get back up. Because at time like this, capturing the investing value of resilience, is more important than ever.
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