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State Street Global Advisors: Tour de Frank
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If the last two years have taught us anything, it's that the stock market can turn on a dime. We’ve seen record highs and record lows and everything in between. In times like these, investors need liquidity-the ability to get in and out of the market quickly and easily. State Street Global Advisors' new campaign for DIA, one of its highly liquid ETFs, dramatizes the need for liquidity with a series of situations people need to get into or out of-or both. Created by McCann New York, the campaign continues State Street's legacy of boundary-pushing work in the finance industry. The team brought it to life with acclaimed director Björn Rühmann. Building on his previous work for State Street, Rühmann infused the campaign’s three spots with his signature comedic sensibility, illustrating the need for liquidity with colorful characters and worlds that make us smile. State Street Global Advisors consistently spotlights investment insights overlooked by others. For five years running, State Street has trumpeted the value of liquidity, which investors often ignore when markets are calm. But when volatility inevitably strikes, liquidity can dry up in an instant.
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