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Renault ZOE: The Chase
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In this campaign, Renault has chosen to talk about leadership with an upbeat, modern and dynamic communication: ZOE is truly a best-seller, let’s prove it by simply showing the impressive number of people who already chose it. In this film, our hero is chasing a girl who forgot her bag. She is driving a ZOE, but she will be very hard to catch in the street full of Renault ZOEs! A very powerful campaign, full of energy that is not only to convince people to choose the electric car of reference but also to create a great impact on the Renault brand image. Publicis has collaborated with WAFLA and film director Clément Durou, who since the making of the Pharell William video "Happy" has never ceased to develop an ultra-modern, pop and unrestrained creative vision through their collaborations. The music “Georgia – Never let you go” orchestrated by Start-Rec serves a new dynamic and modern version of a ZOE campaign.
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