Renault ZOE: The wall

At the end of 2009, Renault implemented its new signature (Drive the Change) and through this launch, its brand project. Starting from the premise that people should not adapt to the car industry anymore, but on the contrary that the car industry must adapt to people and the planet, Renault commits to make the sustainable mobility accessible to everyone. Faithful to its brand identity: innovation and respect for the environment, Renault goes further offering a breakthrough innovation. Agency: Publicis Conseil, Paris

RENAULT ZOE SIMPLY REVOLUTIONNARY
After Twizy, Fluence Z.E and Kangoo Z.E, ZOE is the fourth electric vehicle of the Renault Z.E range. ZOE is the first vehicle fully conceived as an electric vehicle. ZOE can be plugged everywhere thanks to its patented “Caméléon charging unit” which permit to regain 80% of battery capacity in 30 minutes. As the true flagship of Renault’s “zero emission” strategy, ZOE revolutionize the electric car industry : A record autonomy, an astonishing design, five real seats, a simplicity of use and an affordability that has never been reached before (from 13 700€). ZOE is the figurehead of this change towards a sustainable mobility initiated by Renault.

RENAULT RECONCILES MAN AND MACHINE
The film, developed by Publicis Conseil explores the assets of Renault ZOE in an impacting, funny and poetic way. Those assets benefit the people who drive ZOE but also to people who do not. Renault ZOE releases the city from oppression: noise and environmental pollution…This oppression is embodied by an anti-sound wall that runs all around the city.

The film shows residents, surprised by the silence, who go out and break this wall that is no longer necessary. Behind this wall, we discover a Renault ZOE driving silently and the conclusion : “Zero noise. Zero emission. Renault ZOE it’s time to reconcile man and machine.”

A partnership between Simon and Garfunkel and Renault has been made, including the use of the soundtrack “Sounds of Silence”, which conveys perfectly the tone and the atmosphere of the film. Furthermore, advertising stickers with Renault’s logo will appear on Simon and Garfunkel’s Best Of CD “The essential” that will shortly be released.