TV ad: National Centre for Domestic Violence: House Hunt

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Top 6: March 20th 2013

Called 'House Hunt', this TVC via JWT London, which was directed by Steve Cope via Rattling Stick, uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone.

The estate agent's descriptions include: 'Double-glazed so no-one will hear your screams' and 'be careful on these steep stairs, easy to fall down. Accidentally, of course.'

As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy '1 in 4 women will suffer abuse behind closed doors' is shown on screen followed by 'there is a way out'. The ad ends by showing how viewers can get in touch with NCDV.

The work airs for the first time in the UK today (13 March) and will run for three weeks.