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Today marks the launch of evian’s Drink True global platform, steering the way for the brand to continue its journey towards becoming circular by 2025. Created together with its newly-appointed global creative agency of record W+K Amsterdam, the two-part campaign launches with a documentary-style film starring Dua Lipa - global popstar and evian brand ambassador. The second part, Drink Water, is an ode to nature, depicting the truth of evian water: a 15-year natural filtration journey, through the pristine French Alps, before reaching the natural source of Evian-les-Bains. The Drink True platform celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. Born of a millenia-old natural process, evian is more than just water, it is an invitation to live with integrity. Dua Lipa was announced as evian’s new global ambassador in July 2020. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness. Featured in the documentary style 90-second film, directed by Vincent Haycock, we see Dua Lipa walk on stage to complete a soundcheck. In her truest form, relaxed and happy she starts to sing a mesmerising a cappella version of her hit single ‘Levitating’, and we are shown the power of letting your true self shine as she showcases her innate talent. The second part of the campaign, the Drink Water 60-second film, depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks. Playing out via a range of assets across TV, digital, social, OOH, POS, the first campaign under the Drink True platform aims to highlight that being true has the potential to empower, liberate and greatly improve people and the planet.
Credits
Other credits
Evian
Global Vice President: Shweta Harit
Global Head of Brand Equity and Communication: Frederique Beyot
Global Senior Brand Manager: Ilina Atanasova
Global Head of Culture, Digital and PR: Lucille Moreau
Digital & Cultural Manager: Gillian Pryor
Agency
Managing Director: Blake Harrop
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Magda Czyz, Stijn Wikkerink, Anna Harkness
Group Account Director: Courtney Swensen
Account Director: Margot Paquien, Andrea Martinez, Franky Wardell
Account Manager: Yulia Prokhorova, Alejandra Arbiol
Head of Planning: Martin Weigel
Planning Director: Emma Wiseman
Head of Comms & Digital Strategy: Danielle Pak
Comms Planning Director: Wes Young
Senior Digital Strategist: Anna Chan
Art Producer: Loes Poot, Stacey Prudden
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Designer: Lucille Fenouil
Motion Designer: Alex Raybould
Studio Artist: Noa Redero, Cindy Kouwenoord
Project Manager: Caroline Kosse
Business Affairs: Fiona Fan
Production
EDITING COMPANY: Trim Editing
Editor: Fouad Gaber
AUDIO POST: 750MPH
Sound Designer/Mixer: Sam Ashwell
MUSIC: KOM MUSIC
Artist / Title: Philip Kay / Go With The Flow
Music Company: KOM (Kay/Oskwarek Music)
POST PRODUCTION: GLASSWORKS
Flame: Alexis de Camara
Colorist: Scott Harris
Producer: Rebecca Johnson
FILM PRODUCTION DUA LIPA
PRODUCTION COMPANY: SOMESUCH
Director: Vincent Haycock
MD/Executive Producer: Seth Wilson
Director of Photography: Alexis Zabe
Producer: Roisin Audrey Moloney
Executive Producer: Seth Wilson
Steadicam: Brian Freesh
Production Designer: Rene Navarrette
Celeb Stylist: Lorenzo Posocco
Celeb Make-up: Samantha Lau
Celeb Hair: Chris Appleton
Celeb Nails: Kimmie Kyees
Stylist: Marta Villalobos
Hair: Amanda Bourne
Make Up: Gia Barsocchini
Casting: Elise Tyler
Special thanks: Pasadena Civic Auditorium (Matthew Hourihan & Peter DeClerk)
EDITING COMPANY: The Quarry
Editor: Adam Biskupski, Gary Forrester
Assistant Editor: Jack Moore
Head of Production: Tor Adams
EDITING COMPANY (SOCIAL)
Editor (Social): Scotti Raz
AUDIO POST: FACTORY
Sound Design/Mix: Dan Beckwith
Audio Producer: Lucy Spong
MUSIC
Artist / Title: Dua Lipa / Levitating
Music Company
Master: Warner Music
Publishing: Universal Music Publishing, Sony Music Publishing, Kobalt Music, Warner Chappell
BEHIND-THE-SCENES IMAGES
Photographer: Lauren Leekley
POST PRODUCTION
POST PRODUCTION COMPANY: Glassworks
Lead 2D Artist: Kyle Obley
2D Artists: Alexis da Camara, Nils Crompton, David Forcada
Colourist: Scott Harris
MCR: Andrew Kidd, Leonardo Grassi
Chief Operating Officer: Chris Kiser
Head of Production: Belén Palos
Producer: Katie Liston
OOH PRODUCTION (SILHOUETTES)
Photographer and Director: Viviane Sassen
Production Co: We Folk
Local Production: Spark Productions
DOP: Wouter Verberkt
Stylist: Linda Gerritsen
H&MU Artist: Irena Ruben @ House of Orange
OOH PRODUCTION (LANDSCAPES)
Photographer: Nick Meek
Represented by: Siobhan Squire
OOH POST PRODUCTION
Retoucher: Titus Cliff
