L'Oreal Paris: Stand Up

Sexual harassment is widely prevalent in our societies - from the poorest to the most progressive. Sexual harassment in public spaces leaves many women feeling vulnerable and incapable of responding in unfamiliar situations. Street harassment, in particular, is commonly faced by women in Asia. M&C Saatchi Indonesia has been appointed by L'Oreal Paris to create the manifesto film for its global Stand-up Movement to tackle street harassment in Indonesia. The campaign featuring Cinta Laura Kiehl, an Indonesian actress, model and the new L'Oreal Paris brand ambassador, is in collaboration with Komnas Perempuan - the National Commission on Violence Against Women and Hollaback Jakarta which is a part of the global movement to end harassment and create safe spaces for women. The launch happened on International Women's Day, 2021. The programme aims to train 100,000 Indonesians and build a community of people who will make public spaces safe for women.