L'Oreal Paris: Worth It Resume

L’Oreal Paris and McCann Paris have announced the launch of the 'Worth It Resume' campaign which invites women to share stories of the setbacks they have experienced throughout their lives, highlighting how failures are a critical component of successful careers. Born from the insight that 81% of women feel more pressure not to fail than men (according to KPMG), the initiative is the latest from the beauty brand’s long-time commitment to empowering women and championing their worth. The campaign features leading women from around the globe sharing their 'resumes' on LinkedIn, the world’s most prominent professional social platform. Instead of highlighting their greatest achievements, they will fill their resumes with the struggles, failures and setbacks that led them to where they are today – encouraging everyone to embrace their own failures and seize every possible opportunity.