New Zealand Aids Foundation: The Legend

Men know their shoe size. They know their jeans size. But they have no idea about their condom size. And unfortunately, a bad-fitting condom leads to bad sex. Which leads to condomless sex. Which can lead to HIV. So we need to help men find a condom that fits. But THE CONDOM FITKIT won’t just help you find your perfect condom, it could help you find your true self. We’ve created archetypes for each of the 8 condoms so you’ll learn if you’re The Amigo ,The Explorer, The Magician, The Artist, The Legend, The Prince, The Ringmaster, The Entertainer or The Ring Master. Each poster was crafted with multi disciplines, from 3D renders, hand painted, photography and even a traditional Maori tattoo artist. Each poster represented not just the size but a personality to communicate that whoever you are your penis is important and you should be proud of it