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Oreo: Twist, lick & splash.
Songkran is one of the biggest traditional festivals of Thailand where splashing water on each other is a big part of the celebration. But due to the uncertainties of the pandemic, families won’t be able to play the water splashing fun ritual in public places or in a community. Oreo created this TVC to encourage families to celebrate the ritual in their home so that the spirit of the festival continues.
With this communication Oreo wants to encourage adults to stay playful which is the brand platform and also strengthening it’s equity of twist, lick & dunk.
Client: Mondelez SEA Related |
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