During this pandemic people started spending more time on their mobile and laptop. They had now more time to explore their interests. The challenge was to be relevant and blend in … read morewith people’s interest and get the brand closer to them. Another challenge was large scale traditional execution since everything was shut.Make Every Moment Playful.Well literally. We created a campaign based on Personalisation at scale (P@S) approach to reach our consumer based on their interest to make their every moment playful which is eventually the brand's platform also. The content was tailored, meaningful and relevant customer communication. It was more relevant than ever during the lock down period. We created clusters and micro cluster based on people’s interest and served our content based on that.A mega 6 seconder campaign for FB, IG and YT. 18 master and unique content which then multiplied into 400 plus assets got served in SEA.
E.g. If someone likes Action movies or searching for it Our action content popped up in their feed or got served as pre roll. If someone was interested in horror movies or TV serials then our horror content got served to them.
read less...
