Interactive ad: Child Rights Network: GIF Learning Library

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Top 6: October 14th 2020

The threat of Covid-19 continues to force many countries to remain under quarantine. Playgrounds are still closed. Children are encouraged to stay home. Schools are geared for a full year of distance learning.

BBDO Guerrero, Facebook, Child Rights Network, and the Stairway Foundation saw a need to support parents with resources to educate their children about the situation. By reading together and learning together, parents and children can cope better.

The collaborative team launched the GiF Learning Library: a series of GiF-animated stories that teach kids about staying safe at home and online.

These stories were created for lockdown, under lockdown. Using resources at hand, the team crafted each page of the book by layering GiF stickers on hand-illustrated backgrounds. This created a fully-animated scene, designed to keep young children focused without using over-stimulating animation.

Three titles have been released, available in English and Filipino, with a live storybook reading by local celebrity mom: Bianca Gonzales. The library has also added interactive storybook quizzes and build-your-own GiF sticker pages.