Project Uni-form: Project Uni-form

Taiwan is one of Asia’s most progressive places, with a young demographic that has become increasingly open to diversity and inclusion. This served as inspiration for Ogilvy Taipei to approach intercultural media group Condé Nast Taiwan, and acclaimed designer Angus Chiang to launch "Project Uni-form" featuring the world's first gender neutral school uniform that celebrates equality and advocates the importance of respecting all choices. In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this brave initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan, (an intercultural media group that values diversity) to create a new uniform collection for the school that is entirely gender neutral. Angus designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life.