Wacoal Thailand: Ready-To-Go Uniform

The 'Ready-To-Go Uniform'collection created via fashion brand Post-Thesis and Wunderman Thompson Thailand, uses Wacoal’s flexible bras to set girls free from conformity. Launched on social channels and the popular gaming platform “Animal Crossing”, the collection has gained a lot of social voice as it dares to redefine old traditions and strict regulations in Thai schools, where students are obliged to wear uniforms from kindergarten all the way to university, often with severe punishments for those who don’t. With 4 different designs, the uniforms comply with school’s dress codes but easily transform into 4 bold looks to match the girls’ after-school lifestyles. They all come with Wacoal Go Girl bras that can adjust sizes to fit all body shapes – and every kind of activity.