From now until October, the Google Street Car will again be spending time in our country. Mooimakers is using this opportunity to ask all Belgians to tidy their streets in … read morepreparation for this famous car bristling with cameras. After all, nobody wants to see their own street blighted by litter on the internet. With this campaign, Mooimakers is reinforcing its message, while being original in making Belgians aware that they should look after their neighbourhoods. The arrival of the Google Street Car is often a source of inspiration for all kinds of creativity. Some people even go as far as following the car so that they can appear on Google’s images. But photobombing aside, these images can also reflect the unhygienic state of certain streets. And no-one wants to see their neighbourhood in a littered state for the next few years on the world’s most popular search engine. So, Mooimakers has come up with a method of creating awareness by associating litter with the arrival of the Google Street Car. Social media videos have been used to ask all Belgians to clean their street before the car starts filming. Each video has a geotag so that it can address specific residents of certain regions or areas.
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