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Top 6: September 30th 2020
To celebrate the constantly evolving style of the Nike Air Max, Foot Locker today, Foot Locker has launched an interactive sneaker-head culture and entertainment hub on Google Slides: … read more ‘The Endless World of Air Max: A Google Slides Experience’. That’s right, we’ve hacked Google Slides, to create a free, virtual, ever-changing, Air Max wonderland. Visitors can click onto the slides from any device and scroll through endless amounts of interactive content.
The Google Slides Experience Includes:Real-Time Hub Updates: Foot Locker will constantly update the experience in real time and incorporate influencers to host virtual events and updating consumer activities.
Consumer Perks for Participation: Visitors will be able to engage with embedded livestreamed events for the chance to win sneakers and other prizes.
Global Access: Anyone anywhere can access Foot Locker’s hub globally, even without a Google account.
At launch, The Hub will feature four main portals:
Rotating Live Events- beginning with Air Max trivia where Air Max Expert Anna Bediones will host an Air Max-themed multiple-choice quiz where answering correctly leads to a slide to enter for a chance to win a pair of Nike Air Maxes
Stepping In – Sneakerheads Sanne Poez, Brenn Lorenzo and Melissa Cantey show off their Air Max collections at home and viewers are given a chance to cop the sneakers themselves.
New Release Heat: The hub will function as a one-stop-shop for keeping consumers updated on Foot Locker’s upcoming Air Max drops, with easy access to purchase links and details.
#AirMaxMyWay Gallery: An evolving gallery of images beginning with influencer shots featuring various Air Max designs available for purchase, that will expand to include new UGC as it rolls in.
Additional Upcoming Live Events:
Air Max Master Class – Social media personality DC Young Fly Audio master class on Air Max given by discussing the details and lesser known facts about certain Air Max styles.
Live Canvas – Two surprise artists will compete in a livestreamed art competition, in which both artists will have one hour to create an Air Max-themed work of art.
The campaign was developed with longtime creative agency partner, BBDO New York and encompasses an evolving landscape of content that will be updated throughout the weeks and months ahead. The idea was inspired by the insight that sneakerheads are already using their own tools, like Google Slides, to track sneaker releases and updates. Foot Locker found a way to meet fans where they are while providing utility and easy access to engaging content.
read less...Client: Foot Locker
Title: The Endless World of Air Max: A Google Slides Experience
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Danilo Boer & Marcos Kotlhar
Senior Art Director: Sho Matsuzaki
Designer: Kim Blasnik
Designer: Jay Giraldo
Art Director: Woo-Jae Yoon
Project Management Director: Noreen Masih
Senior Account Director: Josh Steinman
Account Director: Janelle Van Wonderen
Account Director: Raymond Dorcely Jr.
Account Executive: Matthew Nein
Influencer Lead: Lucy Bennett
Senior Business Affairs Manager: Heather Weissman
Production Company: BBDO Studios
Studio Director: AJ Rowe
Senior Post Producer: Allie Kolb
Editor/Animator: Brad Go
Editor/Animator: Alex Lubars
Senior Producer: Andrew Osborne & Michael Woodall
Planning Director: Zach Kula
Design Company: ilovedust
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