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Top 6: September 30th 2020
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Diesel: Unforgettable Denim

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Top 6: September 30th 2020
DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at the hem? From a night spent partying in Berlin. Denim collects these moments no matter what; not even 2020 can cancel a great pair of jeans. In what has been a generation-defining year, DIESEL invites people—the world over—to celebrate the beautiful memories made in lieu of the plans that had to be put on hold, and wear these unexpected highlights with pride. For all the trips, events, parties, plans, ceremonies and more that could not take place in 2020, we are finding the opportunity to tell the surprise stories the connections that were made, the fun that was had, and the positive silver linings.

See: https://shop.diesel.com/en/campaign/unforgettable-denim/
Credits Other credits

Designer: Luca Villa

Strategic Planner: Monica Radulescu

Group Account Director: Ilaria Castiglioni

Account Supervisor: Gonzalo Gutierrez

Head of TV Production: Francesca Zazzera

Art Buyer: Caterina Collesano | Marcella Garutti

Social Media Manager: Saraluna Goodloe

Head of Social Client Services and Strategy: Alessandro Bochicchio

Music: Sizzer - original composition with Jackie T & the Jetpacks

Music Supervision: Michael Bertoldini

Print campaign

Photographer: JP Bonino

Post Production: Numerique

Product Still life

Photographer: Wookiee Studio

Post-Production: Zum Studio

Scenography: Micol Di Palma

Photographer Agent: Carla Pozzi

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