Snickers: Hunger Insurance

Studies have shown that people don’t think straight when they're hungry leading to loss of concentration, impaired focus and bad judgement. This makes hungry people more prone to mistakes, errors, mishaps, and blunders, the consequences of which can be troubling. To help people cope with their blunders and to make sure they don’t happen again Snickers launched Hunger Insurance, the only insurance that covers you for the mistakes you make when you’re hungry. Whether it’s something small like losing your keys or a bit more severe like forgetting your anniversary, as long as you could prove you were hungry at the time, you received a payout of free Snickers. To make a claim, customers were directed to the website, speak to the Hunger Insurance chatbot agent, provide a few details of their hunger blunder, and receive a coupon for payout of Snickers. The campaign was developed by Impact BBDO in Dubai, UAE.