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Xfinity: 'The Black Experience on Xfinity'
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Burrell Communications recently returned to The Colonie, tapping the talents of editor Graham Chapman and the Chicago-based company’s design team for the multi-platform launch of 'Black Experience on Xfinity' (BEOX). The package of broadcast and social media spots introduces a first-of-its-kind collection of movies, TV shows news, and more celebrating Black culture.
The campaign departs from Xfinity's signature look with the introduction of ‘BEOX,' the newest addition to the cable TV streaming service's line-up of channels, with a new color palette and design treatment. Burrell brought The Colonie on board as soon as the concept was approved. The agency gave Chapman, Creative Director Jennifer Moody, and the design team the creative freedom to build out the campaign based on the vision of the agency and Xfinity.
Associate Creative Director: WInston Chueng Related |
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