Ikea: Our Little World

IKEA has always understood the importance of a beautiful, functional home our homes are our own little worlds, you might say. During the past year, with the restrictions of the pandemic forcing us to retreat into our homes, our little worlds suddenly became our entire worlds. Our workplaces, our schools, our gyms, our restaurants, our movie theatres. Our homes had to do it all. In the face of all these unprecedented changes, sustainability the one thing that’s always been a priority at IKEA - became less of a priority for many Canadians. But luckily, the same place that people were forced to retreat to during the pandemic, was exactly where they could help the planet the most. To help people return to making positive changes for the planet every day, the brand sought to show consumers the power of these small, accessible actions taken at home. And, more importantly, that even though we’re apart, these actions can make a big difference when we come together for the home we all share. To tell this story, IKEA and Rethink developed the brand spot 'Our Little World'.