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Fire and Emergency New Zealand: Escape the paper - placement 1
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House fires can become unsurvivable in less than three minutes. We needed to get New Zealanders to make an escape plan that could save their lives. So to show people just how hard it is to get everyone out safely, we filled the paper with 4 ads that sent the reader on a journey from section to section, mimicking the panic and disorientation of trying to escape a house fire. Desperation mounts in each of the four ads through storytelling and art direction until the tragic conclusion, showing readers why it’s crucial to make an escape plan.
Studio Manager: Simon Pengelley Related |
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