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Zillow: Susan
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The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. The 'Susans' spot captures the humorous and relatable self-talk that happens as we consider a move, ultimately showing how Zillow can make it easier to rent, buy, sell or refinance a home. The campaign will roll out different versions of the “Susans” spot, highlighting Zillow’s individual products and services. “Susans” was filmed in New York and directed by Jim Jenkins and edited by Gavin Cutler.
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