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The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s … read moredriving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. The 'Susans' spot captures the humorous and relatable self-talk that happens as we consider a move, ultimately showing how Zillow can make it easier to rent, buy, sell or refinance a home. The campaign will roll out different versions of the “Susans” spot, highlighting Zillow’s individual products and services. “Susans” was filmed in New York and directed by Jim Jenkins and edited by Gavin Cutler.
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Partner: Scott Vitrone
Partner/Account Management: Kristen King
Partner/Strategy: Ramon Jimenez
Partner/Data and Media: Rick Stallings
Head of Production: Jill Landaker Grunes
Account Director: John Little
Account Supervisor: Amanda Koegler
Executive Director Comms Planning: Samantha Deevy
Strategist: Millie Tunnell
Group Project Manager: Vimal Patel
Director of Integrated Business Affairs: Sean McGee
Business Affairs Manager: Noel Wilcox
Client: Zillow
CMO: Aimee Johnson
VP, Creative Services: Jennifer Berger
Executive Creative Director: Todd Riddle
Group Director, Creative Services: Liam Doherty
Associate Account Director: Stephanie Smith
Senior Manager, Production: Sabrina Fiander
VP, Brand: Alissa Reiter
Senior Director, Brand: Tanin Blumberg
Director, Brand Manager: Bonnie Donaldson
Principal Brand Marketing Manager: Gabe Kosowitz
Insights: Jon Wenglikowski
Production
Production Designer: Dan Ouellette
Partner / Managing Director: Marc Grill
Heads of Production: Devon Clark
Editorial: Mackcut
Editor: Gavin Cutler
Assistant Editor: Megan Heard
Post Producer : Gina Pagano
VFX + Finishing: The Mill
Creative Director + Shoot Supervisor: Nathan Kane
Executive Producer: Heath Raymond
Producer: Will Jellicorse
Production Coordinator: Zack Stimell
2D Lead Artist: Kshitij Khanna, Taner Besen
3D Lead Artist: James Mulholland
2D Artists: Anne Trotman, Kyle Cody, Dhruv Shankar, Jeeeun Lee, Nasser Mandavi, Lucia Hill Barroso, Luke Midgley, Marcelo Pasqualino
3D Artist: Alek Vacura, John Wilson, Jessica Castillo
Finish Artist: Ben Vaccaro
Designers: Greg Rubner
Color: The Mill
Colorist: Michael Rossiter, Fergus McCall
Color Producer: Evan Bauer
Sound Design + Mix: MackCut
Mixer: Sam Shaffer
EP: Gina Pagano
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