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Top 6: April 14th 2021
The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. 'The Journey' spot dramatises the complicated emotions of moving through the eyes and imagination of a child. It was filmed in Prague with acclaimed director Martin De Thurah, and features an original score by Jonny Greenwood.
Credits
Other credits
Agency
Partner: Scott Vitrone
Partner/Account Management: Kristen King
Partner/Strategy: Ramon Jimenez
Partner/Data and Media: Rick Stallings
Head of Production: Jill Landaker Grunes
Account Director: John Little
Account Supervisor: Amanda Koegler
Executive Director Comms Planning: Samantha Deevy
Strategist: Millie Tunnell
Group Project Manager: Vimal Patel
Director of Integrated Business Affairs: Sean McGee
Business Affairs Manager: Noel Wilcox
Client: Zillow
CMO: Aimee Johnson
VP, Creative Services: Jennifer Berger
Executive Creative Director: Todd Riddle
Group Director, Creative Services: Liam Doherty
Associate Account Director: Stephanie Smith
Senior Manager, Production: Sabrina Fiander
VP, Brand: Alissa Reiter
Senior Director, Brand: Tanin Blumberg
Director, Brand Manager: Bonnie Donaldson
Principal Brand Marketing Manager: Gabe Kosowitz
Insights: Jon Wenglikowski
Production
Managing Executive Producer: Melissa Culligan
Production Designer: David Bersanetti
Editorial: Rock Paper Scissors
Editor: Mikkel E.G. Nielsen
Assistant Editors: Alex Liu & Alex Lora
Executive Producer: Lisa Barnable
VFX/Color/Finishing: Blacksmith
Creative Director: Tom Bussell
Founding Partner/EP: Charlotte Arnold
Producer: Ashley Goodwin
Colorist: Mikey Pehanich
Lead Compositor: Ben Kwok
CG Leads: Olivier Varteressian, Tuna Unalan
VFX Supervisors: Tom Bussell, Sam Hencher
Compositors: Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn
Compositors - CG Rigging: Ohad Bracha, Ruben Fuentes
Compositors - CG Rigging & Animation: Jordi Pallas, Magin Marques, Paul Wei, Sam Crees
CG – FX: Kushal Das, Rick Walia
CG - Concept Artists: Victor Hugo Harmatiuk
Music Supervisors: GEMS
Composers: Jonny Greenwood
Music Edit/Sound Design/Mix: Ballad
Mixer: Adrian Aurelius
Producer: Gregers Maersk Moeller
