The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s … read moredriving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. 'The Journey' spot dramatises the complicated emotions of moving through the eyes and imagination of a child. It was filmed in Prague with acclaimed director Martin De Thurah, and features an original score by Jonny Greenwood.
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