Grey has created the Ultimate Safety Test campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure … read moresustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company’s commitment to climate neutrality and electrification. In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo’s impressive safety tests over the decades, and then up north to the arctic circle, where he asks whether a 100-foot drop qualifies as the ultimate safety test. A collapsing glacier provides the answer, interrupting the film with stark reminder that the biggest threat to our safety isn’t on the road. Today, climate change is the ultimate safety test. This bold statement represents a new chapter for Volvo Cars and their ambition to become a climate neutral company across their value chain by 2040. Their plan to become a fully electric car company by 2030, with half of their global sales being fully electric by 2025, is a key step towards reaching this ambition. Last year one in three of its cars sold in Europe was a rechargeable model. Volvo Cars is hoping to lead the industry’s transition to zero emission mobility which is critical to limiting the impacts of climate change.
read less...
