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Volvo: From Sweden Not Hollywood
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Volvo Cars UK has unveiled its latest campaign, From Sweden Not Hollywood - a series of 28 visually-striking idents for its sponsorship of Sky Atlantic. The two year partnership sees Volvo appear in Sky Atlantic for 60 seconds every hour of programming, 24 hours a day.
Created by Grey London, the indents, which will be on-air until 2016 in a deal brokered by Mindshare & Sky Media, celebrate the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology. Filmed in Stockholm and Kiruna, the insightful executions compare and contrast the explosive drama of Hollywood production to the no-less-dramatic natural beauty of Sweden. Beautifully shot, they reflect the pillars that underpin Volvo’s revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars.
Account team: Cristyn Bevan Related |
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