To mark the launch of the new V60, the contemporary iteration of its premium mid-sized estate car, Volvo Car UK is celebrating the rich diversity of the modern family with new '… read morefamily parking' signage designs. The trial, conducted in partnership with Westfield London in Shepherds Bush where the new icons can be seen, aligns with the theme of Volvo’s TV advertising programme for the V60 – 'The New Family Model', which launches on the 9th of July. Over the years, the definition of family has evolved, hence the icons profile different examples of family within society, including same-sex couples, single parents and nuclear families.
Agency: Grey London
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