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Tuborg Squash: Tuborg Squash - Refreshingly Original
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No words are needed to sell your product when you have a guy in a mustard yellow suit performing magic tricks to elevator music. This is a very valid point proven by the new campaign for Danish orange soda Tuborg Squash.
The soft drink has been around since 1936 and to rejuvenate their brand they have just released a new series of spots directed by Holger Karberg, starring Holger Karberg. Without uttering a word (other than "Squash" in the main film), Karberg proves that he is a Scandinavian humour director to watch through his brand of bizarre humor and confident vintage aesthetics. Historically, humorous commercials have been at the core of the Tuborg Squash brand and after an eight-year campaign hiatus the new spots with the payoff "Refreshingly Original" continue the comedy legacy. Karberg is signed with Bacon who produced the campaign with Wibroe, Duckert & Partners as agency.
Chief Gaffer: Morten Kildegaard Related |
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