TUBORG: Color Caps

A famous Danish beer colors its caps CLM BBDO is launching its first campaign for the Tuborg beer brand to accelerate the recruitment of young consumers.
Tuborg is the #1 brand by volume in the Carlsberg portfolio. Sold in over 70 markets, the fun and friendly beer for young people is strongly growing globally.
The new campaign features Colored Caps, a limited edition showcasing 5 different colored ring-pull caps and a dedicated packaging. The ring pull caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Sing, Dance, Feel, and Share. The deployment covers 360 campaign including TVC, OOH, social media activation and in-store installations.
Directed by Keith Bearden and produced by Wanda, the campaign film follows a group of trainee colleagues underselling their previous night out to their boss, hoping to escape trouble. The boring evening they depict does not really match with what we see on screen: a wild and unforgettable night, Tuborg in hand. Flashy colors, fun and good times with friends are all part of it.
The rollout of Colored Caps will go on during the summer season in Western and Eastern Europe, and other actions should be revealed in the coming weeks.