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Irish Independent: Find Your Escape This Weekend
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The Public House has launched a creative campaign for Independent News & Media to support their weekend papers - Irish Independent on Saturday and Sunday Independent. Launching this week, the campaign consists of a national TV advert, out of home, digital out of home, press and digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish life, Irish readers, writers, opinions and stories - something we’ve valued even more over the past year. It positions the Independent at the weekend as a way to aid a sense of escape through the discovery of the things that make life its most interesting. The campaign is illustration and animation based and features a main character exiting the week and escaping to the weekend, through the weekend offering from the Independent, then closes off with her back in her kitchen reading the papers with her family.
Illustrated and animated by Aniverse Related |
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