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Irish Independent: Speaker
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‘Have you heard the news?’ The Indo Daily Podcast is back with stories for any time of your day from the Public House. The Public House and Starcom Media highlight the ease of staying informed with the Indo Daily Podcast. Mediahuis Ireland and The Public House have continued their ‘have you heard the news?’ campaign for the Irish Independent’s Indo Daily Podcast. The podcast’s first campaign was aimed at making listeners out of the paper’s readers, with ads that doubled as scannable Spotify codes. Now that the Indo Daily Podcast has been named one of Apple’s top new podcasts of 2021, this follow up campaign focuses on promoting the ease of how it fits into people’s daily schedule. As an extension of the brand, The Indo Daily podcast is proof of the trusted and expert yet down-to-earth style of journalism which defines the newsbrand from its competitors and which Irish people love. Working across national radio, digital, out of home and press and social, the ads demonstrate the podcast’s ability to combine all the information you’d get from the newspaper, with the freedom to listen no matter where you are. The radio also brings to life how the easy to digest content slots into your commute to work, lunch break or weekend.
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