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LG Electronics Korea has appointed The&Partnership London as the global lead creative agency for the company’s OLED TV range, following an international competitive pitch. LG and … read moreThe&Partnership London launch the global integrated campaign, 'Light up your world', demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels. The global campaign features a beautiful 90 second film, with various cut-down lengths. The film, shot by Sam Brown at Rogue, shows a woman's wondrous journey through surreal environments as she follows vivid, coloured light. The playful light leads our woman past magical fish, a futuristic cityscape and an endless room of colour. The film also features a spectacular, internally lit tree which is the key visual for the whole campaign. This self-lit tree key visual will be featured in print, OOH and also create the screen infill for the new LG OLED evo across all channels.
read less...Client: LG Electronics
Senior Vice-President: JS Lee
HE Digital Marketing Team Leader: KH Kim
HE Digital Marketing Team: Youngeun Yoo
Agency
Head of Integrated Production: Charles Crisp
Managing Director: Gary Simmons
Senior Account Director: Lucy Almond
Senior Account Manager: Hannah Gray
Chief Strategy Officer: Emily Harlock
Planning Partner: Oliver Egan
Planner: Sam Smith
Production
Managing Director: Kate Taylor
Production Manager: Francesca Resteghini
1st AD: Joe Carter
Art Director: Tomáš Homolka
Facility Company
Facility Company: Unit Sofa
Line Producer: Tereza Kalova
Production Managers: Barbora Wochnerova & Robert Zapletal
Post Production
Post Production: Electric Theatre Collective
Producer: Magda Krimitsou
Production Coordinator: Larisa Covaciu
Creative Director: James Sindle
VFX Shoot Supervisor: Giles Cheetham
2D Lead: Ryan Knowles
3D Lead: Simon French
2D Artists: Christian Block, Reynold Rodrigues, Leandro Vasques, Kia Coates, CJ Gaikwad.
3D Artists: Tushar Kewlani, Jack Powell, George Savvas, Gareth Bell, Luis Fos, Fabrice Fiteni, Elliott Holland-Crouch, Caroline Kiessling, Chago Bunton-Cole, Robert Reinschedl, Nikolai Maderthoner, Stefan Brown, Jason Brown, Rodrigo Torres
Colourist: Luke Morrison
Edit
Editor House: Final Cut
Editor: Amanda James
Assistant Editor: Mike Radforth Edit Producer
Sound
Sound Design: Factory
Sound Design/Mix: Anthony Moore & Mark Hills
Senior Audio Producer: Lucy Spong
Music Production
Music Production Company: SIREN
Music Composer: Chris White
Producer: Joshua Gibbard
Executive Producer: Anthony Moore & Siân Rogers
Composition Title: Follow The Light
Publisher: SIREN Publishing Ltd
Lead Actress: Ivana Šulavikova
Lead Actor: Ondřej Horak
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