After the success of last year's campaign 'Light up your world' from The&Partnership, LG Electronics' has appointed the agency for the second year running as their global … read morecreative agency for their OLED evo TV range. Today, LG and The&Partnership launch the global integrated campaign, 'Light up your world', demonstrating the evolution of LG's innovative self-lit pixel technology. The campaign will live across all LG touchpoints in 2022, from their above-the-line advertising to their owned online channels. The global campaign features a mesmerising 80 second film, with various cut-down lengths. The film, shot by Adam Berg at Smuggler, subtly plays with the metaphor of ‘like a moth to a flame’ to demonstrate the powerful attraction of LG OLED’s light-emitting pixel technology. We see different characters from around the world in awe, transfixed by the beautiful light which shapes the world in wondrous colours. A sense of curiosity and suspense builds to then finally reveal the source of this captivating light - the market-leading LG OLED evo TV range.
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