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Top 6: May 18th 2022
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ELTERN: Breaking The SilenceTop 6: May 18th 2022
Pregnancies can be filled with feelings of joy and anticipation, but 1 in 6 pregnancies do not have a happy ending and even though miscarriages are not uncommon, they are hardly ever talked about publicly. ELTERN, Germany's leading family and parenting platform wants to change this with an awareness campaign to help those affected feel less alone. The message aims to help alleviate some of the pain and free parents from feelings of guilt and self-blame. At the heart of this campaign is a moving film created by GGH MullenLowe which launches on Mother's Day (May 8th). It takes us on an emotional journey that challenges us to understand that grief over a miscarriage should be normalized. The film is part of ELTERN’S Mother’s Day editorial special where professional support from OB/GYNs is available as well as an open exchange in the community. The special also con-tains useful articles that provide information about the causes of a miscarriage, support in dealing with fears during further pregnancies or giving helpful tips for families and friends of those who are affected. The 72-second film was produced by Tony Petersen Film, directed by Bastian Glässner and shot by Christian Huck. Music composition and scoring is by Not a Machine.
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