Uncommon London has launched a new brand campaign for the UK's leading home improvement and garden retailer B&Q, titled 'Change. Made Easier.' The new work follows the success of … read more'Build a Life', which introduced the brand's belief that anyone can change their home to make life better. The latest campaign from Uncommon builds on that strategy, showcasing how the brand makes it easy for homes to keep pace when changes happen in life. B&Q's mission is to give customers the power to act whenever life strikes; to make the changes they need at a speed that works for them. To do this B&Q knows it needs to be fast, efficient, available, and convenient. This can only be made possible through DIY.com and an unmatched network of over 300 stores - together they give customers access to the Click & Collect service on 28,000 items and home delivery service on 35,000. Here to help with the big stuff too, bulk delivery is available, and bathrooms and kitchens can be designed, financed, and installed via local stores. To launch the new campaign ‘Change. Made Easier.’ comes an epic 90’ film titled ‘Flip’, showing a woman flip-her-house-beautiful, as she takes control of the exciting arrival of a new baby. We open to see our Mum sitting in the family’s spare box room, cluttered with all the usual bits and bobs that haven’t found a place just yet, she stares down at the positive pregnancy test. Her eyes glint with equal hope and concern of the unknown ahead as she exhales a deep breath. Her partner enters the room with a cup of tea, she quickly hides the test as she gathers her thoughts.
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