TENA: Last Lonely Menopause

It's been said that the menopause is like puberty in reverse. But where one get its coming of age stories of rage, confusion, and becoming - the other doesn't. Where one is understood, the other isn't. Our many, varied experiences are brushed under the carpet by shame and indifference. The sudden desire to throttle your partner, the rogue beard hairs, the pee that trickles out every time you cough. It's no help that the menopause often involves bladder weakness. Stigma upon stigma - we don't talk about it, so we're not prepared for it. And so, for too many women, it feels like the menopause comes out of nowhere. And 1 in 3 go through it feeling very alone. Let's change that for good. By asking more questions - and listening properly.
Agency: AMV BBDO, London.