ilume: Stay

ilume is a dog food/tech startup that allows dog owners to track their dog's activity data and feed them the right amount of healthy food made by hand in their kitchens in Melbourne. Instead of kibble and carbs, dogs receive the right amount of proteins and vegetables to lead long and active lives.

Our idea was to reframe the dog command 'stay' from being 'stay there' to 'stay longer.' We just needed the right person to film it. And when we managed to land Tobias, the animation supervisor of four Oscar nominated movies, we knew we were in safe hands.