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TOUS: We Are Mothers. We Are Bears
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TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, is celebrating Mother’s Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear. Under the slogan, "We are Mothers, we are Bears", TOUS highlights the similarities that mothers share with the bear, the brand’s icon. The aim is to spotlight different actions that have a connection with motherhood, such as: we share, we care, we dare, we’re aware, we’re rare and we're there. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12th in audiovisual, digital, overseas and print media.
Client contacts: Anaïs Durand, Montse Jiménez, Gemma Torner Related |
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