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TOUS: Chakras
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TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, launches its first co-created campaign, “Made of TOUS”. The campaign is made up of three different spots, created by three artists who have reinterpreted the essence of the hundred-year-old brand. It will be presented worldwide today, December 1st, and will appear in audiovisual, digital and written media in countries in which TOUS is present. The “Made of TOUS” campaign is a clear move towards creativity and has been developed by LOLA Mullenlowe Barcelona. The campaign. Three spots, three different points of view. “Made of TOUS” is TOUS’ first co-created campaign. Focusing on the emotions and transcending the product itself, it is brought to life through three spots directed by three CANADA directors. Each director has their own point of view and a unique tone of voice. It’s the combination of these three different styles that gives the campaign versatility, which works as a whole. With a common narrative element, the iconic TOUS box inviting co9nsumers to experience different emotions triggered by the unique point of view of the brand held by each artist. MADE OF TOUS – Magic Nature. Nur Casadevall offers up an electric, dreamlike journey in which the color blue, water, light and music take us on a voyage in search of harmony. MADE OF TOUS – Oursin. Bàrbara Farré, with her unique and delicate visual style, gives us all the emotion of a true love story. MADE OF TOUS – Turbo Chakras. MANSON invite us on a stroll around Barcelona, where energy transforms everything.
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