ClientEarth: #Playlistsforearth

ClientEarth is a non-profit organisation that uses the law to create systemic change that protects the Earth for and with its inhabitants. We are tackling climate change, protecting nature and stopping pollution, with partners and citizens around the globe. On 14th April, ClientEarth launched, with FRED & FARID New York creative agency, a major climate change focused social media campaign with support from over 60 international and influential figures and organizers, including Coldplay, Brian Eno, Anna Calvi, alt-J, Sleaford Mods, Patagonia and more. The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry. Over 60 international artists have pledged their support to Playlists For Earth including Coldplay, Brian Eno, Anna Calvi, and more - they are spreading this message of hope to their fans and community with the official hashtag #Playlistsforearth across Instagram, Twitter and Facebook. Since yesterday dozens of international artists and influencers have already started using their social networks yesterday to engage millions of fans.